@Altitude

Empowering people to be creative and productive in-flight.

Inflight Mobile Use

Short haul flyers love GSM

By: Jack Gordon of AeroMobile

During short haul flights there is typically no inflight entertainment system, so smart phones partnered with mobile connectivity are the perfect travel diversion. The two or three hours between cities can provide a great opportunity for entertainment and working, and all via your smartphone. Passengers on connected flights can make the most of their flight accessing emails, SMS, check social networking sites or listen to voice messages.

One of AeroMobile’s recent short haul customers has seen rapid uptake of the service on their short haul B737-800s, with an average of 70 per cent growth each month, during the first three months the airline provided connectivity.

A recent survey from AeroMobile uncovered a huge appetite for inflight mobile services. Over 70 per cent of Brits surveyed said they would use their mobile phones during a flight, if they had the option. Almost half of people would use inflight mobile services to send text messages, while 44 per cent would like to access apps including Facebook and Twitter (see below table). The survey of 2,000 UK consumers conducted by One Poll on behalf of AeroMobile reflects Britain’s increasingly connected society.

ABL-0007 AeroMobile chart

Staying in touch at 30,000 ft – Why mobile’s taken off in-flight

By: Jack Gordon of AeroMobileAeroMobile logo

There’s been huge growth in the use of in-flight mobile over the last 12 months; today’s technology makes it possible, and perfectly safe, to use your phone in-flight, whether it’s to call, text, email or surf the web, and more and more people are taking advantage of it.

On the ground, smartphone ownership has rocketed; over 40 percent of us have something akin to a mini computer in our pockets. Up in the air, the percentage of people with smartphones is even higher; 81 percent of devices onboard fall into this category. We’re all used to being connected 24/7, and being at 30,000 feet is no longer an exception.

Smartphones have become a critical tool for everyday life, replacing everything from alarm clocks to cameras. The average user spends over two hours a day on their phone, not just talking but using the multitude of apps available, including Twitter and Facebook. Similarly in the air, people are using their phones for much more than just voice calls, with texting, emailing and browsing proving most popular.

According to AeroMobile, which provides an in-flight roaming service for mobile users, 5.5 million devices connected to their network in 2012, and figures are expected to rise dramatically in 2013. More and more mobile operators and airlines are switching on to consumer demand for in-flight connectivity, making sure passengers stay connected no matter where they are.